StudioHawk Live · 90-Minute Webinar

Stop guessing at AI search. In 90 minutes you'll have your site graded and three Claude skills working.

Grade a real site live with the SOURC-E framework and watch three Claude skills demonstrated, then take home the setup guide to run them yourself. Live with Harry Sanders and Sophie Brannon of StudioHawk, the SEO team behind brands like QuickBooks, Weber and HelloFresh. Not a 90-minute sales pitch. Free.

Free · 90 Minutes Live on Zoom · 3 Claude Skills, Demo + Guide · Recording Included

2-minute intro video coming soon

90 min

Live on Zoom

Free

USD, One Time

Claude Skills, Demo + Guide

500+

Businesses Helped

You already know AI search matters. That's not the problem.

The problem is nobody has shown you what to actually do about it on a Tuesday afternoon. Here's what we hear from business owners and marketing managers every week.

"I don't know how to actually use AI for SEO"

You've read the posts. Maybe tried a few prompts. But there's no method behind it, so nothing sticks and nothing compounds. You don't need more theory. You need a repeatable way to work.

"I'm scared of being left behind"

Competitors are showing up in ChatGPT and AI Overviews and you can't see why, or how to catch them. The gap grows quietly for a while. Then it gets expensive.

"Ad costs keep climbing"

Google Ads cost per lead is up 57% in three years^[1], and AI Overviews have cut paid clicks by 68%^[2]. If the only way people find you is paying for every click, that's not a strategy, it's a subscription to Google.

The Framework

SOURC-E

SOURC-E is our evolution of Google's E-E-A-T for the AI search era: six pillars that decide whether AI systems cite you or your competitor. It's the framework from Harry's book, and on the call we walk every letter with real site examples.

Structure

Can AI crawlers reach and read your site at all? If not, nothing else counts.

Off-site

Citations, mentions and links beyond your own domain. What the rest of the web says about you.

Uniqueness

Saying something nobody else can say. Original data beats recycled advice.

Relevance

Matching the actual question your buyer asked, not the keyword you wish they'd typed.

Credibility

Trust signals: real authors, real reviews, real awards, a real address.

Evaluation

Measuring whether AI actually cites you. If you're not measuring it, you're guessing.

The pillars multiply, they don't add, so one weak letter drags the whole score down. The game is finding yours and fixing that first.

(Off-site × Uniqueness × Relevance × Credibility) × Structure, measured by Evaluation

See It Live, Keep the Guide.

Three Claude skills, demonstrated live and yours to keep

We run all three live on a real site so you see exactly what they do, then you leave with a step-by-step setup guide to install and run them on your own site. They keep working long after the webinar ends.

SOURC-E Scorecard

Grades your site on all six letters and tells you which one is dragging the rest down. Your fix-first priority, in black and white.

Surface Mapper

Maps every AI and search surface you could show up on, from ChatGPT to AI Overviews to Perplexity, against where you actually appear. The gaps become your to-do list.

Structure Audit

Checks whether AI crawlers can even read your site. Plenty of good sites fail this one, and it's usually the cheapest fix on the list.

All you need to follow the setup guide afterward is a free Claude account. The free plan is enough. No paid tools, no developer, and our community helps you through any snags.

You leave with

The full SOURC-E framework, end to end, with real examples
The SOURC-E Scorecard skill to grade your own site across all six letters
Your weakest letter identified, which is exactly where to start
The setup guide to install all three Claude skills yourself
A self-audit checklist for the week after, so the momentum doesn't die on Thursday
The full recording, whether you attend live or not

Who You're Learning From

You're in good hands.

StudioHawk is the SEO team behind QuickBooks, Weber and HelloFresh: 120+ specialists across Atlanta, London, Melbourne and Sydney, 500+ clients, 4.9 stars from 272 Google reviews. The same thinking behind the results below. And our favorite proof that AI search sends real leads: Samsung found us through a ChatGPT recommendation.

+621%

LLM Brand Mentions

Sylvane

+487%

Keyword Visibility

Equity Estates Fund

+231%

Bookkeeping Term Visibility

Acuity

+101%

YoY Organic Revenue

Clarks

+95%

Revenue Growth

Case-Mate

The brands we've done it for

42 industry awards across AU, UK and US · 7x Best Large SEO Agency · Judged by 50+ independent industry judges

US Agency Awards2026 Finalist Global Agency Awards

Your Hosts

Harry Sanders & Sophie Brannon

The two people who literally wrote SOURC-E, walking you through it live. (Harry's the human, Basil's the dog.)

Harry Sanders

Founder and CEO of StudioHawk. Started it at 17. Today his team runs search for brands like QuickBooks, Weber and HelloFresh, with a US base in Atlanta. Featured in Forbes and BBC World News. Wrote the book on SOURC-E, literally.

The framework you'll learn on this webinar is the same one the StudioHawk team runs for enterprise brands. You're getting it from the source, 90 minutes, straight through.

Forbes 30 Under 30 7x Best Large SEO Agency 42x Industry Awards 500+ Clients

Sophie Brannon

Co-author of the SOURC-E framework and a senior SEO leader at StudioHawk. She co-teaches the framework live alongside Harry.

Between the two of them, you're learning SOURC-E from the people who wrote it, in real time.

Don't Take Our Word For It

Videos and reviews from business owners who've been in the room with our team.

The cost of waiting isn't nothing

AI engines are forming their answers about your industry right now, with or without you. Run the numbers on your own ads account: cost per lead keeps climbing, and AI Overviews already sit on top of your keywords. AI search is the opposite bet. The work compounds, and nobody can outbid you for a citation. Ninety minutes, free, gets you a graded site, a clear first priority, and a setup guide for three tools that keep working after the call. And when you know your weakest letter, you will probably want it fixed. There is an optional next step with our team at the end for exactly that.

And it is already happening: the shortlist is set before you are ever in the room.

60%

of the B2B buying journey is done before they ever contact a seller

~80%

of the time, the first vendor contacted wins the deal

95%

of winners come off the day-one shortlist

Source: 6sense, ~4,000 B2B buyers. If you are not in the AI's answer, you are not on the shortlist.

The 90 minutes, mapped out

0:00 How AI search actually decides who gets cited, and why the old playbook misses it

0:15 SOURC-E end to end: all six letters, with real site examples

0:35 Live demo: the SOURC-E Scorecard, graded on a real site

0:50 Live demo: Surface Mapper and Structure Audit, plus your setup guide

1:05 Reading your scorecard: your weakest letter and what to fix first

1:15 Live Q&A, your week-after checklist, and we wrap on time at 1:30

It's free.

Free

No catch. One live session a month, recording included.

90 minutes live on Zoom with Harry Sanders The SOURC-E framework, explained end to end Three Claude skills demonstrated live, plus the setup guide The self-audit checklist for the week after The full recording, yours to keep Live Q&A on your site and your results

Why free?

The goal is simple: show you what AI search actually takes, and if you want a team to run it for you, that conversation happens at the end. Agencies charge $2,000+ a month to think about this for you. This is 90 minutes of it, free. We run one session a month and seats are limited, so that's the only scarcity here.

No catch, no upsell to sit through

You get the framework, the live demos, the setup guide and the recording, free. There's one optional next step with our team at the very end for anyone who wants it, and that's it. Show up ready to learn.

One session a month. This is July's.

We run this live once a month, and that's it. Miss July and you're waiting until late August, and seats are limited.

July Session Wednesday, July 29 12pm ET · 90 minutes live on Zoom Register free

Can't make it live? Register anyway. Every registration gets the full recording, and the checklist works just as well on a Saturday. You'll only miss the live Q&A.

Free registration. You get the recording and the setup guide whether you attend live or not.

Frequently Asked Questions

Is this just a 90-minute sales pitch?

No. You'll spend the time grading your own site and installing tools that keep working afterwards. At the very end we'll mention what our agency does, for about a minute, and you can drop off before it if you like. If the 90 minutes don't stand on their own, we've failed. And if you want help with what you find afterwards, there's a 72 hour window after the session where we build you a tailored fix-first master plan as part of getting our team onto it.

Is it really free?

Yes. You get the framework, the live demos, the setup guide and the recording at no cost. There is one optional next step with our team at the very end for anyone who wants help implementing, and that is the only pitch. Seats are limited because we run it live just once a month.

I'm a marketing manager, not the owner. Is this for me?

Yes. A good chunk of the room will be marketing managers. You'll leave with a graded scorecard and a prioritized fix list you can put in front of your boss the next morning.

Do I need Claude or any paid tools?

You need a Claude account, and the free plan is enough to follow along. No other tools, no subscriptions, no developer. If you've never used Claude, we'll get you set up on the call.

What if I can't attend live?

Register anyway. Everyone who registers gets the full recording, and the skills and checklist work exactly the same on replay. The only thing you'll miss is the live Q&A.

Will this work for my industry?

The framework applies to any business that wants to be found: ecommerce, services, B2B, local. We've used the same thinking for forklifts and fake tan. The examples cover a spread on purpose.

How technical is it?

If you can follow instructions and copy-paste, you're fine. The Claude skills do the technical heavy lifting. Your job is reading the results and making decisions.

What is SOURC-E in one line?

Structure, Off-site, Uniqueness, Relevance, Credibility, Evaluation: the six things AI search systems check before they cite you. They multiply, so your weakest letter sets your ceiling. It's our evolution of Google's E-E-A-T for the AI era.

Are you going to try to sell me the agency?

We'll mention what our agency can do, once, at the end. Some people will want help implementing what they find, and some will run the checklist themselves. Either way, nobody will call you.

Do I need my laptop?

Yes, bring it. This is a working session, not a watch-along. You'll be installing skills and running them on your own site during the call.